Social media and press releases
Social media connects your club to members, supporters, sponsors, and the wider community. It raises awareness, builds reputation, and attracts new players and partners. Press releases help share official news with local media, sponsors, and your community. They can highlight club achievements, announce events, or celebrate partnerships.
In this toolkit you will find the following information and guidance:
Social Media
- Setting up your accounts
- Creating content
- Writing engaging captions (platform guide)
- How to manage and measure
- Template planner
Press releases
- Structure
- Tone and style
- Distribution
- Press release template
