The Japan Rugby Football Union and Japan Rugby 2019 have launched the Rugby Matsuri Project 2019, a new programme which will see rugby themed events taking place across Japan to celebrate the game’s biggest year.

The Rugby Matsuri Project 2019 provides local governments, the rugby community and the wider Japan community with the opportunity to take part in the celebration of rugby in 2019 and create a true Matsuri or festival feel across the country.

Applications are open via the official website at www.rugbymatsuriproject2019.com.

Rugby World Cup 2015’s ‘Festival of Rugby 2015’ was a success story for the host nation, uniting host cities and further afield in a celebration of rugby and friendship with events ranging from rugby festivals to rugby-themed ‘bake-offs’ concerts and community events.

Approved events will receive the original logo/event mark which will certify the event as an official Rugby Matsuri Project 2019 event. The logo is comprised of a cherry blossom, which is symbolic of Japan, and a rugby ball in the centre. It was also created to look like a ‘mon’ or a Japanese emblem/crest to make it both eye-catching but also to add a more Japanese element to it. The subtleness of the design will appeal to all.

Rugby World Cup 2019 Organising Committee CEO Akira Shimazu said: “I am delighted to officially launch this programme, which will build excitement for the tournament and act as an excellent chance to promote Japanese culture to the world.

“Many different types of events will take place as part of the Rugby Matsuri Project 2019, everything ranging from rugby related activities to cultural exchange events. I would like to encourage everyone in Japan to take part in this rugby festival and to participate in the celebration of rugby.”