In a modern world where there is unprecedented competition in sports and entertainment, World Rugby needs to inspire if it is to reach out to new audiences within new and existing markets, capitalising on rugby’s new status as an Olympic sport. This, in turn, will enable World Rugby to realise its mission of delivering a truly global mass-participation sport.

Traditionally World Rugby has been a regulator and an investor in world rugby. It has successfully steered the growth and development of the global game to record levels of participation through investment driven by its flagship tournament, Rugby World Cup, and strong governance worldwide.

World Rugby now wishes to innovate and inspire through participation, engagement, education and regulation, harnessing the sport’s character-building values to excite, engage and inform new audiences in existing and new rugby markets.

World Rugby Vision: Rugby - a sport for all, true to its values

World Rugby Mission: Growing the global rugby family

World Rugby Core Values: Inherent in everything we do are our values of integrity, respect, solidarity, passion and discipline.