The Maori All Blacks will soon be in Brazil and Chile and the interest in both countries is huge as tickets sales have been consistent, ensuring the two games are big events.

A world renowned team, the Maori All Blacks previously visited South America in 1988 when Wayne Shelford led them in two games in Argentina on the end of a long European tour.

The first match against Brazil will be played at the famous Morumbí Stadium, in Sao Paulo, on 10 November, before the Maori All Blacks move on to Santiago’s Universidad Católica Stadium to take on Chile a week later.

Already, more than 15,000 tickets have been sold for the first game, with an expected crowd of 25,000 at the iconic stadium.

Among the many positive news stories coming out of this visit, Brasil Rugby recently announced that the game, considered as the biggest in their history, will be globally available live, for free, on digital platform Twitter after an agreement was reached with the social media app.

“The agreement with Twitter is very big for Brasil Rugby as it will allow to transmit the game from our own twitter account, @brasilrugby, this historic game against the Maori All Blacks,” said Brasil Rugby CEO Agustín Danza.

“This broadcast, available around the world, will be in both English and Portuguese, and we see it as a unique opportunity to show Brazilian rugby to the world, offering a direct return platform for our sponsors.” 

The game will be available in Brazil on SporTV and in New Zealand on SkyNZ as well as www.allblacksTV.com, yet using Twitter is a huge gamble for Brazilian rugby to reach even further than its 16,100 current followers on Twitter.

“Broadcast and the way content is consumed is rapidly migrating towards internet and social media; being able to start to work with one of the top social media platforms is of huge importance. We hope this is the first of many broadcasts of this kind,” concluded Danza.

While World Rugby has previously used Twitter to showcase its rugby events, this will be the first time a full game is broadcast from South America.