Visitors to the World Rugby Hall of Fame in Rugby, England, can now sign up for an Annual Entry Pass, securing exclusive discounts and priority booking for events.
The Annual Entry Pass was launched at the Hall of Fame today (Thursday 18 October), with visitors booking a single ticket qualifying for a free upgrade to the pass.
In addition to free entry to the Hall of Fame for a year, pass-holders qualify for a range of offers, discounts and priority booking for Hall of Fame events.
Pass-holders also receive a regular e-newsletter featuring details of forthcoming promotions.
Cllr Michael Stokes, leader of Rugby Borough Council, said: "The World Rugby Hall of Fame has welcomed visitors from across the globe since opening its doors in 2016, but we have launched the Annual Entry Pass to give rugby fans in the birthplace of the game and across the Midlands an opportunity to enjoy extra benefits from having a world-class visitor attraction on our doorstep.
"With the Rugby World Cup taking place in Japan in 2019, we're gearing up for a busy year at the Hall of Fame and have a number of exciting events in the pipeline to celebrate the world's top 20 teams competing to lift the Webb Ellis Cup."
The Hall of Fame, a partnership between Rugby Borough Council and World Rugby, celebrates the legends, the history and the spirit of the game through state-of-the-art HD touchscreen technology.
Also housing historic rugby memorabilia, the attraction has brought thousands of visitors and a host of Hall of Fame inductees to the place where the game began.
Bill Beaumont, World Rugby Chair and Hall of Fame inductee number 94, said: “The World Rugby Hall of Fame is a very unique, special and engaging celebration of rugby’s history, values and the stars of the game, both past and present.
“With regular updates to memorabilia, new innovations and interactive features the new Annual Entry Pass provides a great opportunity for the local community to further embrace the World Rugby Hall of Fame and support the game.”
For more information about the World Rugby Hall of Fame, and to book tickets online, visit www.therugbytown.co.uk/halloffame