The organisers of the Emirates Airline London Sevens, the penultimate event in this season's IRB Sevens World Series, have announced record-breaking plans ahead of next month's tournament.

In the wake of Rugby Sevens' success in being admitted to the Olympic Games programme for 2016, and the sport's continuing growth in popular appeal, the RFU is confidently targetting 100,000 fans over the two days.

"It would be a fantastic achievement if we could get there," said the RFU's Business Operations Director, Paul Vaughan.

Paul Vaughan, RFU Business Ops Dir >> (3.00)

"Last year was a massive step forward on the year before - we ended up with 64,000 people coming through our doors - and it was a fantasic final from our point of view, England winning in extra time with the golden try and beating New Zealand.

"We had a lot of partying going on, it was big and noisy and people from all nationalities came out of the woodwork to support their team - a huge Kenyan contingent, Fijians and inevitably the guys from down under."

Tickets selling fast

So far tickets are selling well, certainly due to a greater emphasis on promotion through television advertising on SKY, and also doubtless as a result of the competitive pricing.

"Whereas for a test match you might spend £85, for the Sevens you can buy a very cheap ticket and have a whole day of fun for as little as £10," added Vaughan.

"You can wander in and out of the stadium and there's lots of entertainment around that you don't get at a 15-a-side game.

"We've learnt from Hong Kong, from Wellington, from Dubai and all these places around the world that have been doing it extremely well for donkeys years. We're not blessed necessarily with the weather that they've got, but last year we got very lucky and the forecasters tell us that we've got a blazing summer on the way this year.

"We're selling very very well so anybody who wants to come needs to get a ticket pretty quickly."

Video: Watch 2009 London Sevens highlights

Increasingly, Sevens and 15s are becoming very spectacles in terms of the sport on offer, and as a result Vaughan also believes Sevens can attract a new fan base - even in a rugby stronghold like England.

"You're seeing different people coming to support the game. If you're Portuguese you probably wouldn't normally get to come to Twickenham, or Kenyan, and these teams and their fans are fantastic to watch in Sevens.

"Then you've got the fact that the games are only seven minutes each way and easier to understand, which naturally opens the Game up to more people and to those without a strong knowledge of Rugby. It's an easy way in.

"It used to be the end of season party, and that was it. Now it's a completely different game as we work through to the Olympics in 2016."

Tickets online!

Tickets are still available for the London Sevens-To buy online CLICK HERE >>