Asahi Super Dry is the world's first super dry beer. Curiosity led us to create a crisp, clean-tasting beer that truly embodies the refreshing taste of modern Japan.
As Japan's passion for rugby has grown, so too has our commitment to the sport.
Asahi Super Dry has continued its support of Rugby World Cup as the Official Beer and Principal Partner across all tournaments from 2023 through 2029.
Since 2024, we have also proudly served as the Official Beer and Title Partner of the Pacific Nations Cup.
Through our partnerships with Rugby World Cup and the Pacific Nations Cup, Asahi Super Dry and World Rugby are creating a unique cross-cultural platform, bringing fresh perspectives and new experiences to fans around the world.
Learn more at https://www.asahisuperdry.com/en-gb/home/