Inside World Rugby
The Million Meal Challenge aimed to generate one million meals for the WFP school feeding programme to help nourish the bodies and minds of the world’s hungry children. A series of activations including profile-raising events, opt-in donation opportunities, social media activity and in-stadia messaging were planned encouraged the rugby family to take up the challenge.
Thanks to the generosity the rugby family and other stakeholders, Tackle Hunger’s goal of generating one million meals was not just achieved but was greatly exceeded, raising funds to generate over six million meals to help build a brighter future for malnourished children.
How to help
To find out about WFP’s work, please visit www.wfp.org.
To make a donation, please visit www.wfp.org/tacklehunger
Images below courtesy of:
School Meals: WFP/Rein Skullerud Donate: WFP/Alejandro Chicheri