TAG Heuer is the first luxury Timekeeping brand to enter the world of Rugby Sevens.

The relationship between TAG Heuer and the World Rugby Sevens was forged in 2015, with an initial partnership for the Cathay Pacific/HSBC Hong Kong Sevens Tournament.

Rugby Sevens, a more competitive and physical discipline than 15-a-side rugby, is in perfect harmony with the #DontCrackUnderPressure spirit of TAG Heuer.