World Rugby has announced a new global partnership with UL for the men’s and women’s HSBC World Rugby Sevens Series.
A global safety science leader, UL was a global partner for the record-breaking Rugby World Cup Sevens 2018 in San Francisco, which attracted more than nine million viewers worldwide.
The deal is the perfect union between a brand that is passionate about performance and excellence and a sport that continues to set new standards of performance, innovation and fan engagement.
World Rugby Chairman Sir Bill Beaumont said: “We are delighted to formally welcome UL as a global partner of the HSBC World Rugby Sevens Series. UL is an established global market leader that prides itself on performance and excellence and therefore this deal is a perfect fit for an innovative, performance-driven sport.”
UL President and CEO Keith Williams added: “UL is proud to partner globally with the HSBC World Rugby Sevens series. World Rugby brings the highest level of integrity and competition to the sport and aligns with our global mission of working every day to help make the world a safer, more sustainable place.”
Under the multi-year deal, UL branding will be present across the men’s and women’s HSBC World Rugby Sevens Series events, both in-tournament and on all digital platforms. In addition, UL will benefit from an extensive range of partner rights, including exclusive digital content and match-day hospitality and ticket packages.
In 2018, the men’s and women’s series saw fan engagement reach record levels, including a 60 per cent increase in video views on the previous year, fan attendance of more than 749,800 at events around the globe, and a 39 per cent increase in live broadcast audiences across both men’s and women’s series, up from nine million in 2017 to 12.6 million viewers in 2018.