• Capgemini partnering with World Rugby to innovate fan experience
  • Six-year deal for men's and women's HSBC World Rugby Sevens Series and Rugby World Cup Sevens 2018
  • Rugby sevens a major driver in attracting new rugby fans

World Rugby has announced details of an exciting multi-year partnership with Capgemini for the men’s and women’s HSBC World Rugby Sevens Series.

Under the deal, Capgemini, a global leader in consulting, technology services and digital transformation, will become the Official Innovation Partner to the series and Rugby World Cup Sevens 2018, which takes place in San Francisco on 20-22 July.

Rugby sevens is a proven fan-engagement leader, with World Rugby successfully attracting and converting new fans in record numbers thanks to its innovative social media strategy.

Olympic inclusion attracted 16.8 million new fans in six key markets according to post-Games research undertaken by Nielsen, while the total impact is estimated to be upwards of 30 million, led by young audiences in emerging rugby markets. 

Capgemini will partner with World Rugby to bring its expertise and passion for innovation and technology to the series with a focus on enhancing the fan experience for current and future spectators. 

Capgemini will be providing fans with greater access to deeper insights into sevens, the players and the teams, including the use of data and infographics to augment the tournament experience in stadiums, on television and social.

World Rugby Chairman Bill Beaumont said: “We are delighted to welcome Capgemini to our growing global commercial family for the men’s and women’s HSBC World Rugby Sevens Series and Rugby World Cup Sevens 2018. 

“We are excited about the activations that are planned in partnership with Capgemini, harnessing their expertise in technology, data and insights and their passion for rugby to innovate and enrich the fan-experience, reaffirming sevens as a leader in fan-engagement.”

Capgemini Group Chairman and CEO Paul Hermelin added: “Our sponsorship of the sevens series combines perfectly our heritage with our global reach, in an innovative and inclusive way. It is the next chapter in the story of Capgemini’s support for rugby. We are looking forward to enabling our clients to discover this fast-moving format, and I know that many of Capgemini’s 200,000 strong team are excited about supporting and even playing rugby sevens in the months to come.”

The partnership furthers Capgemini’s 25-year association with rugby, through its support of French rugby clubs and, on a global level, as a sponsor of Rugby World Cup 2007.