New Zealand's national women’s teams will feature the Molenberg logo on their playing and training shorts for the next two years.
The partnership between New Zealand Rugby and the country's favourite light grain bread follows the announcement of the first professional contracts for women and marks the first standalone corporate sponsorship of the five-time world champion Black Ferns and the reigning Rugby World Cup Sevens champion Black Ferns Sevens.
New Zealand Rugby chief executive Steve Tew said Molenberg’s sponsorship reflected the ongoing success and growing popularity of women’s rugby.
“The number of women playing rugby in New Zealand and around the world continues to grow and it is fantastic to see that growth being complemented by another sponsor alongside major partners Adidas and AIG.
“Our Black Ferns and Black Ferns Sevens players have been fantastic ambassadors for women’s rugby, and Molenberg’s decision to get behind both teams will only enhance their ability to inspire the next generation of players.”
New Zealand Rugby head of women’s rugby development Cate Sexton said Molenberg’s support was a major milestone for the game.
“Our women’s players are forging new ground both on and off the field and to have a sponsor commit to the Black Ferns and Black Ferns Sevens is another special moment.
“Molenberg have sent a strong and positive message to every young New Zealand girl thinking about taking up rugby. These are exciting times.”
The Black Ferns will debut the newly branded Molenberg playing shorts in the first of two tests against Australia for the Laurie O’Reilly Memorial Trophy in Sydney on 18 August, then again during the return test at Eden Park a week later.